28 January 2026

Can We Fix the Fashion System?

Can we fix the fashion system? Everyone says yes—right after launching another “conscious” collection and printing new green labels. Sustainability has become a trend, and like all trends, it’s designed to expire.

The industry doesn’t suffer from lack of ideas. It suffers from lack of honesty. We overproduce, overpromise, and oversell. If a fabric shade is slightly wrong, it’s remade. If a collection is one week old, it’s already “outdated.” Mountains of perfectly wearable clothing disappear quietly, while brands proudly announce their latest eco-campaign.

This isn’t progress. It’s performance.

Fashion is addicted to speed. To novelty. To constant replacement. A recycled tag cannot clean a system built on waste. A beige color palette doesn’t make a brand ethical. And a sustainability report doesn’t mean much if production never slows down.

Real change is uncomfortable. It means producing less, selling slower, and earning differently. It means asking hard questions: Who made this? How long will it last? Do we really need it?

Fixing fashion won’t happen through slogans.
It will happen through courage.

Courage to disappoint investors.
Courage to resist trends.
Courage to choose responsibility over hype.

Only then can the system begin to heal.

I have been working in this industry for decades and have experienced a lot from well known retails to LVMH group. It’s not pretty. I truly believe there is no such thing as new styles. When I look at the design perspective it always the 70’s -80’s-90’s meeting with marine theme to color blocking, Florals, urban style etc. Never changed just shifts. One season animal prints next season studs. Same bullshit.